Bachelor’s Degree Program in English for Global Intelligent Communication

• Educational Objectives: The program aims to cultivate communication professionals with interdisciplinary knowledge and a global perspective.

• Program Features: Shih-Hsin University, founded on journalism and communication, serves as a leader in communication education. With the mission of ‘integrating digital communication across all disciplines and combining data intelligence with various professions,’ we aim to provide overseas Chinese, Hong Kong, Macao, and international students with the most advanced and professional communication education. The school continues to deepen technological innovation by not only offering students a comprehensive media creation environment but also cultivating a new generation of globally-minded media and audiovisual talent for the industry. Furthermore, we aspire to pioneer the future of mainstream media, embracing the innovative development trends of the intelligent communication era, upholding the responsibilities and mission of media in this new age, and strengthening our capacity for integrated development in intelligent communication.

• Curriculum Structure:

(1) University/College Required Credits: 20 credits

• Cross-domain Applications and Programming Collaboration (2 credits)

• Media Literacy (2 credits)

• Mandarin Chinese (4 credits)

• English Writing (2 credits)

• Physical Education (4 credits)

• Communication Theory (2 credits)

• Communication Skills (4 credits)

(2) Elective General Education Credits: 12 credits

• Law and Digital Life

• AI and Law

• Entertainment Industry and Law

• Marketing Communication

• Introduction to Generative AI

• Globalization

• Social Media Marketing and Practice

• Stage Performance Practice

(3) Professional Required Credits for the Program: 48 credits

• Film and Television Communication Module: 18 credits

  • Introduction to Film and Television Production (3 credits)

  • Basic Cinematography (3 credits)

  • Film Content Creation and Scriptwriting (3 credits)

  • Film Planning and Writing (3 credits)

  • Advanced Film Production (3 credits)

  • Cross-Media Content Production (3 credits)

• Data Intelligence and Marketing Communication Module: 10 credits

  • Digital Media and AI Basics (2 credits)

  • New Communication Technology (2 credits)

  • Principles of Marketing Communication (2 credits)

  • Data Analysis and Visualization (2 credits)

  • Integrated Marketing Communication (2 credits)

• Communication Technology Law Module: 6 credits

  • Introduction to Technology Law (2 credits)

  • Technology Ethics and Law (2 credits)

  • Cybersecurity and Data Privacy (2 credits)

• Cross-Module Courses: 14 credits

  • Introduction to Global Smart Communication (3 credits)

  • AI-Generated Content Creation (2 credits)

  • Industry Internship (3 credits)

  • Professional Project (4 credits)

  • Global Digital Communication and Innovation (2 credits)

(4) Professional Elective Credits for the Program: 24-48 credits

• Film and Television Communication Module: 18 credits

  • Film Performance Practice (3 credits)

  • Makeup Studies (3 credits)

  • Broadcasting and Hosting (3 credits)

  • Video Editing (3 credits)

  • Virtual Reality and Augmented Reality Production (3 credits)

  • LVS Virtual Production Studio Practice (3 credits)

  • Advanced Film Production (3 credits)

  • Cross-Media Narratives (3 credits)

  • Podcast and Audio Practice (3 credits)

  • Advanced Audiovisual Technology and Creative Production (3 credits)

• Data Intelligence and Marketing Communication Module:

  • Basics of Data Processing (2 credits)

  • Brand Storytelling and Visual Design (2 credits)

  • Big Data and Precision Marketing (2 credits)

  • Social Media and Content Marketing (2 credits)

  • Business Intelligence (2 credits)

  • Digital Advertising and Programmatic Buying (2 credits)

  • New Media Economy and Monetization Models (2 credits)

  • Global Brand Strategy and Management (2 credits)

• Communication Technology Law Module:

• Introduction to Intellectual Property Rights (2 credits)

• International Intellectual Property Law (2 credits)

• Digital Copyright and Content Monitoring (2 credits)

• AI Ethics and Future Technology (2 credits)

• Cross-Module Courses:

  • Cross-Cultural Communication and Global Perspective (2 credits)

  • Communication Technology and Social Change (2 credits)

  • New Media Ecosystems and Trend Analysis (2 credits)

  • Communication Leadership and Innovation Management (2 credits)

  • Corporate Communication and Crisis Management (2 credits)

  • Public Relations in the Digital Age (2 credits)

  • Global Digital Communication and Innovation (2 credits)

(5) Free Elective Credits: 0-24 credits

All-English courses are available in other departments

• Career Development:

As a revolutionary technology, the development and application of artificial intelligence are having an increasingly profound impact on economic and social transformation. After four years of interdisciplinary courses, the program strives to cultivate professionals in film and television communication, marketing, and multinational corporations. Graduates will be able to return to their home countries and enter the media markets, bringing with them the experience gained from Taiwan’s media environment. Taiwan has a well-developed media industry, and students who study here will acquire unique insights into Taiwan’s media landscape, which they can apply to their home countries’ media industries to promote its development.