Department of Business Administration
The curriculum of this department focuses on “AI-Enabled Business Management” , “Innovation and Entrepreneurship Management”, integrating new trends such as multimedia communication, ESG, and generative AI applications into the teaching process. The objective of this program is to equip students with the following core capabilities:
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interpersonal communication and coordination capability
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creative thinking and problem analysis capability
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managerial skills application capability
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cross-culture adaptation capability.
